Given the dramatic growth of feed-based content in recent years, how much advertising market share does Google hope to gain from this acquisition, both immediately and over time?
A. While we don’t release specific projections, we think there is great value in feed-based advertising. As more and more content emerges on the web, users are looking for an easier way to aggregate that content. We think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality user experience.
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