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Gordon says hes leaving to join Kleiner Perkins “digital practice.” What exactly does that mean?

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Gordon says hes leaving to join Kleiner Perkins “digital practice.” What exactly does that mean?

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“Find entrepreneurs and ideas in all things digital,” says Gordon, before referring us to the list of investments that Kleiner Perkins has made on its Web site by way of explaining why he’ll have to be vague about unannounced affiliated startups. “There’s three companies they’ve invested in with people I used to work with, none of whom are doing games. They’re all doing other things in digital media that are wildly cool. ” He also cited the venture capital firm’s previously announced iFund for iPhone-related applications as well as its green technology initiative. “The goal is to try to find ideas and people that can build something as meaningful as Amazon or Google–or Electronic Arts.

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