Has Clear Channels initiative to reduce commercial clutter had any effect on network advertising loads?
Reduced inventory is beneficial to the listeners’ experience. At ABC, we never had an increased commercial load. For companies that did, a reduction of excess inventories improves the experience for the listener and the environment for the advertiser, and that’s good. For decades, radio has lamented its small slice of the total ad revenue pie. Is it reasonable to assume that this slice will ever get bigger without significantly changing our sales efforts and our outlook on what business we’re really in? After a lifetime in radio, I would have to agree that we don’t get our fair share. But until we in terrestrial radio have the opportunity for more interactivity with the customer, we won’t really see a jump in ad spend to share. When you see interactive commerce take place through the dashboard, a tabletop radio, a website, or a cell phone, that will definitely accelerate the values in radio. What’s your take on the Portable People Meter? The information I’ve seen unfortunately has not
