Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Has Star got an overall strategy post CAS that would include programming, communication and marketing?

April 26, 2017CAS communication GOT Marketing overall Programming star strategy

0

Posted

Has Star got an overall strategy post CAS that would include programming, communication and marketing?

1 Answer

0

Posted

We have worked on that. In a CAS environment, you are going to have to talk directly to consumers. You are going to have to position your product as desirable because now consumers will pay specific amounts for specific things compared to the current environment. It will not only be about getting you to watch. It will be about getting you to buy and then watch. It is a new thing and we have done hard work on it over the past three months. Today, it is enough to say tonight watch Josh at 9:30 pm. Tomorrow, you have to say buy this and then you can get this and that. This is a big change. Everything else is fine. You have to create real viewers who pay real money. Today everything goes everywhere with the only differentiator being the ratings. Tomorrow, if 30 million homes are in CAS then it is possible that while Star Plus goes to all of them a Star World reaches nine million homes. The other 21 million do not want to genuinely pay for Star World. It creates an automatic differentiator.