Has there been marketing research on the perception of TV viewers for virtual advertising ?
1 – Virtual Advertising achieves higher recall- values than traditional on-site sponsorship 2 – 80 % of the population interviewed found virtual advertising : innovative, good, “cool”, “super”, noticeable, eye-catching, flexible. 3 – The acceptance of this form of advertising is very high, especially when the whole range of possibilities offered by this medium is used. (Source : Day After Recall Test on German TV Viewers Psyma Consumer Research Virtual perimeter billboards and on-ground insertion of Benfica Lisbon vs. Bayern München. 10 August 1999 – DSF broadcast) Similar results have been found by several Research Institutes. Research Services Ltd, Sports Marketing Surveys, Gallup, B.V.A.
