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Have other events (March Madness, Super Bowl, etc.) seen similar increases?

April 26, 2017events increases madness seen similar super bowl

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Have other events (March Madness, Super Bowl, etc.) seen similar increases?

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Ad prices for the Super Bowl have been increasing at a pace similar to the Academy Awards. If you flip it around and look at it from the other direction, the cost of a 30-second unit in the Oscars has consistently been about 35 percent less than the Super Bowl. General Motors has been by far the biggest advertiser in the Oscars the past 10 years. Why is this a good fit for their brand? About half of GM’s historical spending has been for the Cadillac nameplate, with the rest divvied up among its other divisions. Cadillac advertising is targeted towards an urban, upscale demographic and the Academy Awards show traditionally delivers well against this group.