Have social networking sites like Facebook and MySpace cut into online dating traffic?
The numbers show that less people are coming to Internet dating sites. ComScore said that the number of people who came to Internet dating sites in December 2007 was down 10% over the prior year. But I don’t think it’s the end of online dating. I think the lookilous have gone away. What are the hottest trends in online dating? One is the rise in Baby Boomers as customers of the top dating sites. Around 30% of the nation’s 80 million Baby Boomers are single, and they have money. Yahoo Personals and eHarmony report double-digit growth in the 50-plus market. Another trend is the rise in free dating sites, such as Plentyoffish.com, DateHookUp.com, OkCupid.com, Matchdoctor.com, Bookofmatches.com, Smooth.com and CrazyBlindDate.com. I’m not sure how all of these sites are going to make money.
