Hotline phone calls are encouraged. Why?
The hotline is the foundation of linking resources to entrepreneurs. The hotline is answered by a real person who gathers information from the callers and recommends the best resource organizations to meet their needs. Many people get the information they need from the Web site, but people still like a friendly voice. This works well, because on the phonea knowledgeable person can probe a caller’s needs and provide more in-depth answers which results in a better referral.
