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How an understand of consumer behavior is useful to you in terms of market segmentation strategy?

April 26, 2017Behavior consumer market segmentation strategy terms understand useful

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How an understand of consumer behavior is useful to you in terms of market segmentation strategy?

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When you understand consumer behavior you can better come up with strategies that cater to that particular markets needs. Without knowing the behavior you cannot utilize a strategy for your market segment that will be effective in marketing communications.