How are FeedBlitz ads priced and charged?
We use an auction-based CPM (cost per thousand impressions) model. Advertisers bid a maximum CPM they are prepare to pay. When multiple ads compete for the same content, they are positioned in bid order, so that the highest bid is at the top. The auction model kicks in to determine how much an advertiser is charged, which in turn defines how much the publisher of the newsletter is paid. Each advertiser is charged a CPM rate for an impression that is 10c higher than the bid below them for that content, with a minimum charge of $1.00 CPM (i.e. $0.001 per ad). An example will probably help here! Let’s say that three advertisers match for a newsletter. Advertiser A’s CPM bid is $5.00, B bids $3.00 and C bids $2.00. In this example, A will be charged for the impression at a CPM rate of $3.10 (10c more than B’s bid). B is charged $2.10, and C (since there are no other matches) is charged the minimum CPM rate, $1.00. The auction approach efficiently delivered the impressions to each advertise
