How are media content, news coverage, and bias affected by the producers, subjects, and consumers of the news?
• Publishers, journalists and producers affect the content of the news through their discretion or freedom to interpret stories and influence how the stories are presented to the public. • The source of the news can also influence the content of the news by providing the spin of the story. • Consumers influence the content of the news by deciding what types of stories will hold their attention; given the importance of advertising in the profitability of the media, the media are driven to capture as many viewers, listeners, and readers as possible. • Protesters may influence news coverage, but this influence may be diminished as a result of media interpretation in favor of upscale consumers.
