How are microlists different from other PR Newswire distributions?
Microlists are designed to work in conjunction with the wire, as they add another layer of coverage by reaching individual reporters that may not necessarily be covered by the wire. In some cases, key industry publications aren’t covered on Microlists, because those are covered by regular trade distribution offered with the wire. It’s helpful to think of microlists as a way to “fine tune” the distribution you select.
