How are people motivated?
There are many people who make big sacrifices just so they can own something that has Gucci or Versace or another designer’s brand name sprawled across it. It gives them strength and a belief that they fit in when they are out with friends. They are not concerned about the expense that stretches them to their limits; they just want to be part of the crowd. Despite giving up so much, millions of people continue to stretch beyond their limits simply because they’re so motivated by what those luxury goods will do for them. These individuals are driven to go down this path by five different factors, each of which can also be tapped into to get people motivated at work. 1. Hope: This is what people will become as a result of their purchase. At work, it might be the hope of a job promotion, the hope of a pay rise, or the hope of growth in development. 2. Image: This is about desirability where people care about how they look. At work, it can be the image of status, the image of connections,
