How Are Professional Services Companies Using Soical Media?
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I am putting together some research based on insights gained about professional services companies and their use of social media for a presentation / workshop I am delivering. From my initial research I have the point of view that leading firms position themselves through thought leadership to and justify their fees but do not sell the abilities of the individuals in their organisations as being thought leaders. I also believe that many of these companies do not look to collaborate with their clients to develop new services and to be brutal get the impression that they do not want to involve them at all in their business and would rather milk them as proverbial cash cows. I would like to ‘crowd source’ some real example of how professional services companies have used social media to; increase visibility, share of voice, improve customer services, recruit employees, manage reputation, retain customers and so…… Thanks in advance for any ideas, advice or suggestions you may have and