How are social games different to whats gone before?
SdH: The design of the games is the main difference. Rather than an immersive story-telling experience designed for gamers it’s a social experience designed for non-gamers. ET: Story’s have endings so are not as scalable or well suited to social gaming platforms. OA: it’s like going back to how we used to play board games with friends. From faceless gaming back to connecting with real people. There is also a massive shift for the gaming industry, the economics of gaming is driving business model changes. JD: Social has brought gaming to the masses. Facebook has also had a profound effect on what people are prepared to share online. People are open about their identity and that’s helped drive the big shift. ET: The difference is that games can now transmit themselves through invites and gifting. So the opportunity is for a game to pass through recommendation not through marketing. As a result you don’t have to be a big brand or established business to have success. Just focus on creatin
