How are the economy and gas prices impacting the business?

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How are the economy and gas prices impacting the business?

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When the gas prices went up, many people held off from buying. When the economy went down, many people held off from buying or could not buy due to tighter lending. However, for the most part, nothing is going to change in peoples wants, and desires, and preferences for their vehicles. The fact is that if a truck fits your lifestyle and/or your persona, then you are going to buy a truck. The fact is that if you are used to driving a Suburban, then you arent going to feel comfortable in a car. I think this describes most of our customers. First of all, I really believe that the market we are in today is a 15-plus million car market. The U.S. hit the 15 million unit mark right about the time Baby Boomer children started to turn 16 years old. The number of drivers in the nation really did increase by that much. Then, we maintained the 15-plus million unit mark for around 10 years. It was not a flash in the pan or a fluke. The fact that we remained consistent at that level for so many year

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