How big is Electronic Arts’ Tetris business?
HR: It is probably somewhere between one-third and one half of their mobile phone game business. SM: Where would you put Tetris among the all-time gaming successes? HR: I would say that it is pretty big. Everything else is like little flames that go off. It depends on how you judge it. Tetris is a phenomenon on two sides. One is in the number of players. We sold over 70 million boxed product and have had over 70 million downloads on mobile phones. We are the number one game on mobile phones, and that business is growing. The next big thing for me is casual gaming on the Internet. I have been moving in that direction [with] a company called Tetris Online. My partner is none other than Minoru Arakawa, who used to be the president of Nintendo of America. He retired and was living on Maui. I think he got bored so I rescued him from retirement. He now runs that business, and it is like a little Nintendo. In the old days when there was no money to be made on the Internet, there were a lot of
