How big is Internet Radio, and how much of it does Radio One Llama search?
Here are the facts on who has been listening to online radio in the last month: • Estimated 49 million Americans • 20% of U.S. population 12+ Those who have listened to online radio in the last week: • Estimated 29 million Americans • 11% of U.S. population 12+ • 16% of Adults 18-34 • 14% of Adults 18-49 Arbitron Radio Listening Report 2007 • Our experts estimate that there are over 100,000 Internet Radio Stations streaming worldwide. We are constantly “discovering” new ones. • There are over 24 thousand unique Shoutcast stations that we have indexed. Radio One Llama “crawls” 10,000-20,000 Shoutcast stations per day and is always discovering new ones, and updating what it knows about the rest, once about every 9 minutes to be exact. Stations may duplicate themselves for accommodating larger audiences and multiple bit rates. • There are over 500,000 Shoutcast listeners at a given time. • One Llama Media has “listened” to over a million tracks.
