How big (or “heavy”) is my HTML Campaign content going to be?
Research shows that it is best to strive for HTML newsletters under 20k in TOTAL size. There is often a difference between creation size and total, or received size, based on the HTML editor. Certain HTML email clients and HTML composition/editing programs will “bloat the code”, adding extraneous codes that can turn a 14k message into a 60k message without changing how the document appears on the screen. Campaigner is very efficient – it was architected to ensure that minimal additional overhead is added during the HTML creation or campaign deployment process. The size of your campaign content is dependent on a number of factors – the amount of copy, the number of images and the number of trackable links contained within your HTML campaign. We have provided the following matrix so as to provide you with a sense of the size of the campaign you are creating. A good benchmark is a single-spaced 1 page Word document using arial 12 font with the title bolded which is 23K.
