How Blue Denim Jeans Were Invented?
Perhaps the most famous clothing brand name in the world, Levi Strauss & Co. were the inventors of blue denim jeans. Here’s how it happened. In the mid 1800s during the California Gold Rush a young German immigrant travelled to San Francisco with the intention of opening a West Coast branch of his brother’s New York dry goods business. That young man’s name was Levi Strauss. Upon his arrival he was asked by a gold prospector what he was selling. Upon being told he was selling rough canvas for tents and wagons the prospector said he should be selling pants, as he couldn’t find any that were strong enough to last. The comment clearly registered with Strauss. Instead of selling his canvas for tent-making, he turned them into waist high overalls. While they proved popular with miners they complained of chafing so Strauss turned to a French twilled cotton cloth called “serge de Nimes” – from which we get the now common term “denim”. That was in 1853 and Levi Strauss & Company was founded. T
