How can a small business be restricted by aiming for sustainability?
Aiming for sustainability but not taking risks that lead to growth can be one of the easiest traps a small business will fall into. As often the only way a small business can survive against big business is to specialise, it is sometimes the case that a small business will curb its ambitions to avoid the ire of the larger players. Growth does not have to be a case of becoming the biggest name in the business or else doing nothing, however. Finding new clients, going interstate or even somewhat international can all be possible while continuing to service the same specialty area. Don’t limit your small business unnecessarily.