How can advertising and commerce be instrumental in benefitting internet users?
ANSWER Positive marketing trends on the Internet help bring about an environment in cyberspace where Internet services supported by advertisements are offered for free to Internet users. A successful case in hand is Juno , the email service which provides free email accounts to anyone who wishes to have one. Juno uses its consumer base to attract money from advertisers who are interested in advertising to Juno’s subscribers. Hence an example of the way marketing through advertisement on the Internet leads to equality in Internet access. This trend is one which brings us closer to the concept of the Internet as an information medium which is available to everyone as a source of learning and exposure. This access extends to all Internet users across the globe rather than just those in the United States since ‘communication costs on the Internet are independent of distance (and which) suggests that, in the long run, global opportunities will be more important than domestic opportunities.’
