How can APSCA assist us to advertise and promote our services?
Advertising and brand promotion for an IT consultancy is often a difficult business. The marketing message is not always easy to convey as the services provided can be diverse. Many consulting companies rely heavily on “below the line” advertising through participation in industry focused events as sponsors, presenters and workshop facilitators. APSCA is the most active organisation in the region in terms of organising and promoting events. APSCA membership brings many opportunities to participate in a host of events and conferences at many levels. These low cost opportunities can be very effective in developing a strong brand and conveying marketing messages to the industry.
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