How can APSCA assist us to promote our smart card business or scheme?
In many cases, a smart card end-user and scheme operator is looking for channels to promote their smart card scheme to the market, the media, or both. APSCA can offer a variety of suitable channels and assistance, including co-organising, endorsing and branding events, arranging speaking opportunities at events, releasing information to the market, handling interviews and answering questions from the media, and others. These types of services are typically only required by commercial organisations, but some, such as providing independent opinion to legislative assemblies or answering media questions, may even be required by government agencies.
