How can companies go global out of emerging markets?
Going global is tough in any country, but internationalizing out of emerging markets is tougher still. Companies in India, China, Brazil, Turkey or other emerging markets face a series of obstacles that make doing business that much harder. Many companies are burdened with a scarcity of capital, a domestic market with relatively low per-capita disposable income, a technological disadvantage relative to their international rivals, and corruption in the local market among other factors. As if this weren’t enough, the domestic Turkish market which represents the basis for expansion is turbulent region. On their home turf, managers must worry about the potential for exchange rate change, the possibility of a hard landing of the quickly growing economy, shifting government policies, unpredictable rates of inflation and interest, and increasing foreign competition. In earlier years, firms in South Korea, China and Latin America have faced similar burdens and succeeded in going global. Some e
