How can designers support non-design business objectives?
It depends on the tasks, and at what level the startup is located. If you need to quickly check the idea-we made a page in Facebook, made a survey, and looked at whether orders are coming or not. When a startup starts to develop more, there are requests, then a designer is definitely needed to promote in social networks, for making packages, for example, for presentations, and so on.
For small one-time projects, it is always better to hire freelance designers who will cover the needs
Let’s take Hewlett-Packard, for example. A key design feature of its ink-jet printers is the single disposable cartridge that houses both the ink-jet nozzle assembly and the ink. If you think about it, H-P could have easily made a printer with a separate permanent ink-jet and a disposable ink cartridge. The problem was that the ink-jets tend to clog after not very much use, and someone would have had to come out and clean it. By making both components disposable, H-P designers eliminated this service need. Business seems to grasp the concept of “form follows function,” but what about the emotional value of design? That is important in and of itself. A physical product is a very subtle thing, with emotional dimensions that often represent considerable value to the user. A well-designed pen, car, computer or software has immense emotional appeal. It enriches your life in a wider way than the single function that caused you to buy it in the first place. It may help provide sensual pleasur
