How Can Encourage People Not To Drive Their SUV Daily?
The anti-SUV campaigns have divided and conquered two groups that both want the same thing: the enviros and the SUVers. People don’t drive SUVs because they’re bad humans. They do it because there are no other comparably priced vehicles with better gas mileage that offer equivalent perceived safety, convenience, performance, and comfort. People don’t want to go home to their kids and say: “I just destroyed a big chunk of the planet today.” People generally want to do the right thing, but they make commonsense decisions in the absence of options. Now that they drive an SUV, many of these well-intentioned people feel they can’t call themselves “environmentalists” because it would be hypocritical. But it’s not their fault—they’ve been forced into this awkward position by industry and government. And that is where the environmental community needs to turn its energy to create real change. Environmentalists and SUV drivers may seem as incompatible as wolves and sheep, but even those animal
