How can I improve my closing ratios by working leads from E Relocation Marketing?
The best way is to contact the lead as soon as possible. A helpful approach is to try to be there as someone to help instead of as a salespserson. Remember, when someone is relocating to a new area, they are somewhat lost, and maybe a little apprehensive. For example, you do not want to initiate the email with: “Hi, this is Harold with Big Real Estate Inc. and I sell a lot of houses out here in …” The rest of the email will probably never be read and sales resistance will be created, thereby voiding your opportunity to work with them. You want to engage the prospect far enough (without creating sales resistance) to find out if they are planning to buy a home. Additionally, even if the prospect indicates that they plan to rent or lease first, it is still advisable to try to be of service. One of our most successful clients has turned a number of “so-called renters” into home buyers by not pre-judging and sticking to task. A good opening approach would be: “As your official E Relocatio
