How can I make any sense out of nutritional information on food labels?
manufacturers, not a regulatory agency, determine the size of a serving. Often the portion sizes differ among similar products, making nutritional comparisons difficult. For example, a serving size of Grape-Nuts – is cup, while Bran Flakes is a cup. When you’re pouring a bowl of cereal in the morning this would be an important consideration for portion size control since both cereals have about the same number of calories.