How can newspaper companies sustain their profit levels without sacrificing the quality of the product?
The era we find ourselves in today demands that we be much more efficient at everything we do because the top-line growth has slowed. We re investing in distribution and manufacturing technology. Continued automation of the production process continues to allow our costs to go down. Also, we have to be much more judicious in how we gather news. Most newsrooms have fewer people than they did five years ago, and they ll continue to have fewer. You ll continue to see a shift of manpower from print to online. That s not decline, that s change. Those who look at the newspaper industry too often mistake change for decline.
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