How can small businesses use signage with a corporate look to create “brand” awareness?
A custom sign brands a location just as a product label brands a product. Companies use signage, logos and graphics to repeatedly reinforce their business image and create top-of-the-mind awareness with consumers within their immediate business community. Adopting a uniform business image and identity to display on signs, banners, vehicles, business cards, stationary, uniforms and promotional items will serve to brand your business and location, creating greater consumer awareness and recall when your products and services are needed. Two examples that stand out would be the golden arches of McDonalds and the mouse ears of Mickey, that have become a symbol of Disney. This branding worked because they used the same logo and name in everything they did. It is their corporate image. People would recognize the brand when they saw a sign, and a certain comfort level was established because of the familiarity along with the image projected. As the businesses grew the logo became iconic. If y
