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How can we be sure to get a good Return on Investment from customer research?

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How can we be sure to get a good Return on Investment from customer research?

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Too much research spends its life on a shelf in someone’s office rather than being used to create customer-focused improvements. The primary reason this happens is the organization does not have a process in place for using the research data. Without action there is little or no ROI.

Thanksgiving questions

*Sadly, we had to bring back ads too. Hopefully more targeted.