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How come JOE shampoos don’t give me as much lather as my girlfriend’s shampoo? Is it getting my hair clean enough?

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How come JOE shampoos don’t give me as much lather as my girlfriend’s shampoo? Is it getting my hair clean enough?

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The amount of lather is created by the surfactants (soap) in the formula. The more surfactants, the more drying it becomes for the hair and scalp. We’ve kept the surfactant level as low as possible while still maintaining the shampoo’s ability to properly cleanse.

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