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How did REVShare help you realize that Cox was undervaluing its unsold inventory?

April 26, 2017Cox help Inventory RevShare unsold

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How did REVShare help you realize that Cox was undervaluing its unsold inventory?

1 Answer

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MA: REVShare has always had some highly successful offers. Those offers showed us the impact that the inventory could have on that client and on our own revenue. Some media will use 4 or 5 agencies and see which one brings in the higher yield offers. When some of REVShare’s offers became glaringly more profitable than those at other agencies, we decided to stop working with the other agencies and work only with REVShare. Our jaw dropped when we saw the potential value of our inventory and how much money we could make. So we gave those offers a greater share of our inventory, and therefore REVShare received a greater share of our inventory.