The Yellow Press (Hearst and Pulitzer) and their affiliates competed not only for news but in outdoing one another in exploiting sensations and making up gimmicks with which to influence the public. Not only did they invent the comic strip, but the had writers squeez the most lurid details out of events like murder cases, sex cases, and what was going on in Cuba at the end of the century. Many of the writers sent to Cuba "invented" stories in order to increase their own influence in reporting and helping the Yellow Press ownership sell more papers. Since people trusted what was written in the papers, the public was often duped as to the actual events. Many times, innocent happenings in Cuba were blown way out of proportion and in the end it was always the "evil" Spanish regime that was "enslaving" the Cuban people.