How do business leaders begin to communicate that and change the publics perception of what they do?
I believe that most companies have communicated their policies and approaches for many years. And most companies are managed according to these stated principles. But most people are not looking at these policies and approaches because they do not make news. Honesty is not sensational, unfortunately. Companies have long had stakeholder-based policies that have holistic views of their roles to provide good services, quality employment and have positive community involvement. Unfortunately, a few wellpublicized stories of some rogue companies overshadow the years of great work of many. Those are the names that too many people remember. Is there a successful strategy or tool for separating a large company from other public corporations whose reputations have been maligned because of serious scandal? In other words, how can business leaders disassociate themselves from leaders with serious integrity issues? It’s very simple. As a business leader, you point to the record of your company. Yo
