How do I compete with the large chain operation that just opened across the street from my caf?
Quality products and service are where the small operator can really compete against the chains. First, you can take more care in hiring your employees than the chains. Then, you can put your baristas and other staff through a careful training program instead of the quick cookie-cutter course that many chains use. That will assure they know how to prepare the best drinks. What big chain executives can’t do is interact with customers each day to gain a feeling for the pulse of the community. There is no way they can offer the personal touch that you can as a local owner. This is your biggest competitive edge, so take advantage of it.
