How do I get a good Public Relations article printed in the local paper that will promote my business?
Typically the media is not interested in publishing information regarding the promotion of your business unless your organization has something to offer that benefits the community. There are two types of articles you can write that will give your business exposure to the media. Time hook: This type of article is time sensitive and is of interest to the community due to the issue being of interest to a large number of people at a particular point in time. Example-recently a client business was written up in the Orange County Register because of a concern that businesses were not using environmentally friendly products. An auto detailer called the paper and mentioned that he only uses environmentally friendly products and he was given a third of a page discussing his business. Ever Green: This is a Public Relations article that is of interest to a large number of people in the community; however it is not time sensitive. It is just simply a great-human interest story that of interest to
- I own a family-friendly local business or run a non-profit organization and I would like to sell my products or promote my services. Can I set up a booth at the event?
- How do hospitals create positive relationships with the local media/public relations?
- Is Facebook a good platform to promote my business?