How do I know if the pieces of music I’m considering from the library like are good choices for my jingle?
This is a very common question, and we think the best answer is, we are all consumers! We all listen to the radio and watch television. We’ve probably spent thousands of hours hearing other people’s jingles. You know what sounds good to you, not because of some arbitrary personal quirk, but because all those years of listening to ads has actually been a deep education in what works for you. Think about all the jingles you can remember from years gone by. Chances are, if a piece of music has grabbed your attention and imagination, it will grab someone else’s attention, too. Trust your instincts. Trust us, too. We design our jingles to be successful… it’s what our process is all about. And if you really want a second opinion, bring in your rep or somebody close to you to help you narrow down your final choice.
