How do I maximise the effectiveness of my Bluetooth campaign?
There are three important factors to consider when implementing a Bluetooth marketing campaign – content, signage and location. Content – Bluetooth is an excellent channel to enable you to deliver premium content such as wallpapers, videos, mp3s etc associated with your brand to a consumer’s handset. However it is crucial to ensure the content you are offering will resonate and appeal to the target audience. Always put yourself in the consumer’s shoes to ensure the content you are offering is relevant and appealing to your target demographic. Signage – For a Bluetooth campaign to be successful, it is essential to have prominent creative or signage prompting consumers to activate Bluetooth. The majority of new phones now have Bluetooth capability however, some consumers have their Bluetooth functionality either turned off or set to ‘invisible’. In addition, not all handsets give off an audible or vibration alert when receiving a message via Bluetooth, hence the consumer is unlikely to b
