How do I title my Expert Columnist articles for the best search engine optimization (SEO) benefits?
A higher search engine optimization (SEO) means that the page has a higher search engine result ranking. The highest search engine result a page could get would be the first result on the first page of the search results. Maximizing SEO takes a little more effort, but the rewards are well worth it. The higher the SEO, the more traffic your page is getting. With revenue share, more traffic means more profit.
Stick to these rules when coming up with your Experts123 columnist article title:
1. Determine the main keywords of your article. Put some thought into it. Think about what other people might search for. If you are writing about tourist attractions in Albuquerque, New Mexico, then choose your key words from that topic. Your title needs to include a combination of broad and more specific key words. If your only key word is tourist attractions or even tourist attractions in New Mexico, then you will have less of a chance of that page ranking because it is not a narrow search topic. But if your key words are tourist attractions in Albuquerque, then it is specific enough for you to rank and for people to get what they are looking for.
2. Use the keywords! One of the most common mistakes is for people to create titles that fail to include any relevant keywords regarding the actual topic of the article. An article about tourist attractions in Albuquerque cannot be titled "The Best Place I’ve Ever Been" and expect to rank or get a sufficient amount of traffic. Plus, when people search for your keywords, your article will not show up near the top because the title is so vague and irrelevant. People want to click on the page that will deliver them the best results as quickly as possible.
3. Simplicity is key. Don’t overdo it. The last thing you want is an extremely long article title. This is why you want to choose 3 or 4 keywords initially, so that you are not tempted to write a title as long as the article. If you are writing about comic relief in Shakespeare’s Hamlet, do not write "Rosencrantz and Guildenstern serve as the comic relief in Shakespeare’s greatest novel Hamlet." This title includes too many key words. A more productive alternative would be "Comic Relief in Shakespeare’s Hamlet."
4. Be relevant. It’s simple. Use keywords in your title that you will reuse multiple times throughout your article. Yes, it needs to be short, but it also needs to be descriptive enough that the person who is searching knows what you are writing about. A few words or a brief phrase should be sufficient.
5. Promote yourself. People want the best. If your title is "Best Tourist Attractions in Albuquerque," then people know what they are getting by reading your article. An article titled "Best Tourist Attractions in Albuquerque" is more likely to have a higher search engine ranking than something simply titled "Tourist Attractions in Albuquerque." Just make sure to keep your word and thoroughly describe the best.
It’s easy! If you follow these simple rules, you will notice a sufficient rise in your SEO benefits.
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