How do ideas that lead to innovation spring up in an organisation?
So far, companies have approached innovation in a very ad hoc manner. Companies ask for ideas. This is an extremely inefficient method and needs to be made more efficient to come up with big game-changing ideas. For our new book Innovation to the Core, we looked at 200 cases of successful business model innovations and then came with four lenses for innovation. These are a) challenging orthodoxy b) Harness trends and discontinuity c) Leverage core competencies in new ways and d) address unmet consumer needs. We like to have four discovery teams addressing these four lenses in organisations we work with. Let me tell you that these are not research & development teams. Hence they are constituted of normal average people belonging to different departments and regions within the organisation who systematically generate ideas on an ongoing basis. It is at the intersection points of these lenses that we get the big ideas. For more stories, click here Can you give us an example? CNN is a clas
