How do producers of continental cattle remain competitive in a marketplace that continues to favor Angus cattle?
“Heterosis and hybrid vigor remain the only free lunch that we have in this business. We need to communicate the message that the industry has much to gain by combining the red meat yield of continental cattle and the quality of Angus, especially as we move to more case-ready product and video imaging analysis of carcasses. “There are also substantial advantages to producing crossbred cows that combine the both of best worlds. From a genetics standpoint, seedstock producers have to know what they’ve got to offer. They’ve got to continue to focus on improving their genetics. But most importantly, they’ve got to get out and sell the value of heterosis and hybrid vigor. The composite or F1 bull sales are the fastest-growing segment of the purebred industry, and I think that this is going to continue to play an even larger role in the future.” Q: What can a producer do right now to get better results from his bull sale in the coming year, and what should he be doing long term? “From an imm
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