How Do You Become An Official Mattel Barbie Retailer?
To become a retailer for America’s favorite doll, you must meet minimum requirements set forth in Mattel corporate guidelines. If your business can cut the mustard, you may be well-rewarded. Barbie sales have surged, according to Mattel’s 2009 fourth quarter financials, earning their biggest gain in a decade. Make sure your retail location meets minimum standards as an acceptable storefront location dealing with comparable product lines and/or toys. Home-based business sales and Internet-only sales distribution are not acceptable. Maintain a warehouse and have distribution methods and outlets in place prior to your application. Secure your financials, including bank and trade references, funds for minimum order requirements, estimated yearly sales revenues and solid credit. If approved, you must meet a minimum opening order requirement of $1000 and minimum reorder requirement of $250. Be sure your resale certificate is current. If you are a U.S. or Canadian reseller, visit www.mattelpa
