How Do You Craft A Website Creative Brief?
A creative brief is a short document that outlines the strategic direction for a website project, in a one to two page format. It’s an invaluable tool for clarifying expectations, objectives and requirements. The clear creative brief is the core document for the project. This summary proposal develops the plan and keeps the project on target. Each member of the creative team receives a copy of the brief which outlines the audience demographics and needs, as well as the communication strategy behind the site. The following seven steps will guide you to craft a website creative brief that impresses your client. Identify the company contact person who will approve the creative brief. Draw up a separate list of people who will participate or be informed of the project progress, but will not be in the approval cycle. Clarify the project deadline and operational milestones. Write a brief overview of the project based on preliminary interviews with the client. Include relevant recent history
