How Do You Create A Guerilla Marketing Plan?
Marketing is vital to the success of any business however not everyone has the budget needed to get a company off the ground the traditional way. Guerilla marketing is a cost effective straight to the people approach to marketing, here’s how to create such a marketing plan. Identify your target audience. Who will buy your product or be in need of your service? Based on who it is think about the best way to reach them. Senior citizens aren’t going to be reached most often by email, they are in person types. However 14-18 year olds will be easily influenced by email marketing campaigns and promotional websites. Consider what your niche is. This will be your selling point. What makes you stand apart from the rest? Also, what is your company identity? How do you want to be known? Think about all of this. Decide the best way to allocate your budget. Do you need to pay for a web designer to build a site or should you spend that money on more flyers for street promoters to hand out? Select yo
