How Do You Create A Marketing Plan?

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Posted Ryan Johnson edited answer

How Do You Create A Marketing Plan?

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Marketing success grows out of a good marketing plan. Craft it as well as you can, and then make adjustments as needed. Business conditions can change quickly as markets evolve, new technologies develop or customers go out of business. Your carefully conceived plan will serve as a reliable road map, even when detours arise. Assess whether you have a marketable product. What’s unique about it? Do you know who your customer is, and are you certain your product will meet her wants and needs? Recognize that a marketing plan should establish a clear and specific strategy, including an allocated budget, for the coming year’s efforts to identify customers and make effective contact with them. The hours invested in drawing it up will prevent considerable wasted time in future months. Collect background data, including financial and sales reports on current products and lists of target markets, and information on customers and competitors. Survey current customers and collect market research on

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