How Do You Design An Effective Business Card?
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• Use good materials for printing. It’s a mistake to use sub-standard materials for business cards, as it gives out a poor impression. Use quality cardstock, good colors, and decent ink. • Design the cards well. Business cards need to meet a balance that makes them both appealing and informative about your business or profession. Unless you’re absolutely sure of your design skills, get a professional to do the designing. • Be clear. Avoid creating cryptic cards. Just getting your business name and e-mail address or phone number printed on the card not enough. Clearly define what your business is all about so that people get a good idea about your business. Unless people are impressed, they won’t become your clients. • Avoid overdoing the information. It can be all too tempting to try and cram in as much information as possible on a small card. Doing this will ward off any prospective client and won’t help in any way. • Incorporate unique elements. Creating a good business card involves
