How Do You Develop A Chiropractic Marketing Plan That Works?
Marketing Your Private Practice Marketing is one of the most misunderstood and frustrating areas of practice development. Many doctors struggle with marketing and very few have an organized marketing action plan in place. It is easy to see why marketing can be difficult. It is rare to find doctors who are effectively utilizing a practice development plan, and even fewer have a calendar of planned marketing events and procedures. Without careful planning and timing, your marketing may not unfold in a rational or effective way. Non-systematic, scattered marketing attempts are ineffective and yield very few results. This lack of success may lead doctors to conclude that attempts to market their practice will always be met with the same lackluster outcome, and may cause the doctor to think that marketing is an exercise in futility, or unnecessary. If you want your practice marketing to succeed, you must ensure that your efforts are part of a larger strategic plan. There must be planning an
