How Do You Develop A Guerrilla Marketing Plan?
“Guerrilla marketing is all about unconventional methods. I’m Peggy Collins and I’m going to share some tips on how to develop your own guerrilla marketing plan. The term guerrilla marketing was made popular in advertising circles in the 1980s as a result of Jay Levinson’s book by the same name. The expression has become synonymous with unconventional, often aggressive marketing tactics. This type of marketing is a great fit for small business largely because it doesn’t require a large advertising budget. Guerrilla marketing requires a greater investment of time, energy and creativity than money. Like all effective marketing campaigns, the first step is to determine your objectives or exactly what you want to accomplish for the campaign. Guerrilla marketing is also similar to grass roots marketing in that it emphasizes the relationship the entrepreneur is trying to create with his customer. Because it generally uses current technology its constantly evolving. The recent advances in tec
